Make sure your next website migration moves smoothly. Read on and discover ways to prevent common problems that may harm your SEO efforts.

Is Lanning a site migration?

Migrations are one of many more difficult – and usually horrible – SEO tasks.

To produce it work, you need to prevent common problems that may impact your exposure and end up in lost traffic and revenue.

On May 11, I moderated a paid Search Motor Diary webinar shown by Cody Gault, Migration Services Cause at Conductor.

He distributed the most common website migration problems so you can be prepared to handle them.

Here is a recap of the webinar presentation.

There are plenty of explanations for why brands choose to defend themselves against a website migration.

But whatever the purpose, website migrations can be scary for most of us, also for SEO professionals.

Done incorrectly, website migrations present a lot of risks.

They are able to somewhat impact your exposure and rankings in search results. Worse, you can lose rankings and revenue.

Gault distributed that many clubs they work with have zero experience with migrations.

Almost many people are concerned about dropping rankings and traffic, and generally, there isn’t a full program in the spot to mitigate risk.

And since most migrations get around 4-6 months typically, clubs usually experience rushed to complete it.

Common migration problems based from:

  • Complex SEO problems.
  • Content changes.
  • Rushed projects.
  • Not enough communication.
  • Not enough action and focus.

There are plenty of website migration checklists available, but some important objects do not come up frequently.

Let us leap into a few of them.

Complex Problems


Around half the migrations Gault and his group at Conductor manage include going to a JavaScript framework.

If you’re focusing on React or Angular, recall the next:

  • Don’t launch with no kind of pre-rendering. The worst damage Gault has seen is once the client relies on Bing to render the content.
  • Don’t use JavaScript links. Bing doesn’t examine them, and you’ll mess up your central connecting structure.
  • Don’t cover your material behind user interaction. Bing can’t view it; Bing can’t position it.

Central Linking

Central connecting usually falls under the radar during website migrations, but failing continually to take it under consideration can be dangerous for SEO.

Listed below are methods to greatly help maintain your central connecting framework:

  • Don’t drastically change your central connecting framework if you can help it. While improvements will likely happen, you need to keep yourself informed of your prior central linking. Burying sections of the site behind several levels of pages never stops well.
  • Your menu hyperlinks matter. Your menu navigation is a solid indication of Google. Countless problems may base on menu navigation being gutted.

Launch Time Important Problems

They are the items you never want to miss examining before launching your just-migrated website.

  • Check noindex tags. They have room in your live site.
  • Check redirects. Be sure that they are running.
  • Check robots.txt. You never want to stop Bing from crawling your website.
  • Check canonicals.
  • Rollbacks are not your friend and usually provide problems.

Content Problems

Adjusting Content

Do not change your material when migrating if you can help it. Adjusting material eliminates a formerly secure element. Bing should re-evaluate the site predicated on improvements created during the migration.

If you need to change material, copy previous material in case you need certainly to re-add it. Reverting material can be a key factor in a migration recovery.

Incorrect Redirects

  • Effectively target redirects. Don’t mass redirect to the homepage.
  • If a page is lacking, look for an appropriate match (product-to-product category).
  • If an essential page does not have any match, contemplate recreating the page.

Site Migration Best Techniques

Listed below are normal methods and reminders to make sure your migration is as successful as possible.

The More You Modify, the Harder It Is always to Spot What Caused a Drop

When you can hold out on particular improvements (such as content) and part it out following the launch, it’ll be way simpler to identify any particular problems

Don’t Be Afraid to Force Back and Wait until the Launch if Important Problems Are Present

Migrations are difficult enough without adding additional problems to the mix.

If a site will launch, whatever the problems, be sure to tell the client or your higher-ups of the possible fallout

Don’t Launch through a Bing Upgrade

Bing changes make it difficult to analyze problems.

If one is coming up, they alert one too; pressing straight back the launch can make it simpler to identify the way the migration impacted things.

Prevent Phased Migrations

While Bing now says they could manage phased migrations, Gault usually considers problems with this approach.

Be particularly careful of phased releases when dealing with international sites.

Begin Your Redirects Early

Test your redirects when possible – you’d be amazed at how unusual this is.

You’ll probably have mistakes that may be repaired with testing. Be familiar with possible greater redirect matches down the line.

Double Check Your Redirects

  • Check when the site launches.
  • Check later that time or another day.
  • Check per week later merely to be safe.


  • Most significant difficulties with migrations aren’t generally the most obvious.
  • Be familiar with what’s adjusting, and do not forget to push back. Central connecting and material improvements aren’t generally good.
  • Keep the migration carefully as easy and “clean” as possible. Consider keeping some improvements for after the bulk of the migration.
  • Great communication and addressing problems early reduce significant complications later on.

Considering a website migration? Equip yourself with the proper resources, understanding, and experience to make certain a clean transition. Keep in touch with the Conductor’s group of experts.

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