Improving a website’s rank requires standard methods such as on-page SEO, technical SEO, link-building and more. An essential aspect of optimizing search engines is link-building. But, when people think about link-building, it is when they imagine creating links to a site’s homepage. Webmasters and marketers must pay more attention to deep linking in SEO.
Suppose you’re an experienced SEO expert or a digital marketing freelancer specializing in SEO. In that case, you have to know how to implement deep linking for search engine optimization.
In this article, you’ll find out why deep linking is essential to link building and SEO. We’ll also explain how to integrate deep linking into your site.
What exactly is Deep Linking?
Deep linking to SEO is a method of building links which allow for links to other web pages than the primary pages on a website. Instead of creating a link to the home page, they are constructed into pages with blog posts.
Some examples of Deep Linking
Deep linking to SEO is only possible if the page(s) you link to are relevant to the article readers are currently reading.
For instance, our article on conducting an audit of your brand states that a branding audit must be an integral part of the digital marketing strategy.
Therefore, we have included an internal link to our guide on writing a digital marketing plan, as it’s pertinent for this particular paragraph of text.
Another example of deep linking to SEO is found in Hootsuite’s article on conversational commerce.
In their article, they discuss using AI chatbots as customer support agents. They’ve also added a link to an article that discusses chatbots more in-depth.
When clicking the link, users will be able to access additional information that is specific to chatbots that are used by businesses. This will increase the time on the website and decrease bounce rates.
The final example we’d like to present of deep linking to SEO is in a blog post by Send. The article covers 12 distinct eCommerce email marketing trends for 2022.
One of the topics for discussion is the latest trends in email design, with a 63-word snippet about email newsletter design.
Because they couldn’t discuss the best practices for designing email newsletters in a single snippet of text, They connected to an additional piece that covers this issue.
What is the reason Deep Linking to SEO is important?
There are two significant reasons that deep linking is crucial. We’ll go over each of them below.
Increases traffic to internal pages
Deep linking can increase the page’s traffic. Imagine you receive 1,000 visits to your most popular websites or content pages.
By adding internal links to the webpage or article and you’ll be able to bring a portion of these users to visit different pages inside your site.
Of course, you can only expect some of the visitors on one site to go to the site to which you provided a link. Even if only 1% of the users have clicked through, you’ll have at least 10 new visitors you would have missed.
The company’s Ranking rises.
Deep linking assists Google in understanding the structure of your website and what your website’s about.
Google searches a website and uses the links to find new information to add to its index of pages. By using deep linking, we can aid Google in finding new sites.
Additionally, with enhanced alt tags to define a page’s Content, SEOs cano give Google bots more details about the Content they will find on the linked pages. (more on this in the coming days)
The more links that a page has pointed to it in turn, it’s more likely that Google will view it as to be a quality page. But you can still add internal links simply because you’d like to have as many links to a website as possible.
- The best way to add internal hyperlinks is in a natural, non-spammy manner.
- The Right Method to implement Deep Linking to your site
After you’ve learned about the benefits of deep linking to improve SEO, let’s look at how you can implement this technique on your website.
Create a lot of Content
To gain the benefits of deep linking, it is necessary to make a lot of Content. This only grants you the right to start making a lot of Content with consideration for quality.
It is still necessary to create Content that people find interesting and valuable. The most effective kind of Content you can make is evergreen Content. Therefore, be careful not to make Content specific to a particular season or happenings.
You could also examine the other companies are creating and incorporate that into your strategy for producing Content.
When you’re coming up with ideas and creating Content based on what rivals are up to, be sure to make something unique and offer your perspective, insights, or personal style. Do not replicate those who are telling you.
Link to relevant Content Only
The first rule to follow when it comes to deep linking to improve SEO is to connect to pertinent Content. If your article is about how to make games for mobile devices, relating to information about accounting software will not assist your users.
Always consider whether the information you are linking to will provide the reader with additional information on the discussed subject.
In our case, making an app for mobile connecting to an article on 10 great mobile games or the best games programming languages can be helpful.
Guest Blogging and deep linking
Guest posting can be a great way to create links to your site and gain greater exposure for your business or brand.
If you are guest blogging, do you think about deep linking rather than only considering creating links to your homepage?
Incorporating hyperlinks to articles relevant to your guest blog posts can give your Content greater authority in search engine rankings.
In addition, many guest blogging sites allow up to two links per blog post. You can add links to your home page and the previously published blog posts.
Extra tip: Most guest blogging guidelines state that you can only include two to three hyperlinks in your blog posts. To counter this, you can link to the guest blog posts you’ve written on other sites.
Use the correct anchor text.
Making the appropriate anchor wording for links within site is an crucial element of deep linking SEO.
Anchor text tells the user what they will discover when they click on the links you’ve added.
Let’s show this. For our first instance of deep linking in SEO, we discussed that a brand audit could be an integral part of a digital marketing strategy.
We have added the link to our article about the digital market and the best way to create one. When a person clicks that link, they will be able to receive all the information they require about the digital strategy for marketing.
In addition, using the appropriate anchor text could help websites to rank better in the results of searches.
Google, as well as other engines, utilize anchor texts to get an understanding of what the page’s contents are. This aids them in understanding what information is contained on the page, and consequently, they will place your site’s Content on the top of relevant keywords.
Avoid keyword stuffing anchor texts with keywords.
Another crucial aspect of getting deep linking to SEO correct is to avoid becoming spammy at all costs.
It is not enough to refrain from bombarding your web pages and blog posts with internal hyperlinks; you should avoid keyword-stuffed anchor text.
Let’s say that you’ve written an article geared towards the keyword or keyphrase “Google Review Management Concepts” You’d love to include internal links to your report.
Instead of merely creating anchor texts using that specific key phrase, “Google examine management theories”, Consider different anchor words.
For example, you could utilize anchor texts to define specific sections of the article you’re linking to.
- Respond to reviews that are negative
- how can you find out more Google reviews?
- How can you remove an untrue review?
Here’s an example of how it works. Local Ranking published an article focusing on “Google review management strategies”. Though they’re aiming at that exact phrase, they chose “managing the negative review” as the anchor text in their article on Local reputation-based marketing.
Conclusion
Deep linking to SEO is crucial if you wish Google and other users can navigate to other websites or content pieces.
Before publishing your next blog post, ensure you include at minimum 2 to three internal links to relevant information.
