I have often been asked how SEO techniques and tactics can rank on search engines such as Google. I decided to write a blog article to clarify any confusion that might arise for anyone looking to optimize their website. To be as thorough as possible in my article, I gathered all my information and created a solution to help you get the best from SEO.
There’s more to SEO than just publishing high-quality and keyword-optimized content. SEO can be defined as getting traffic from search engines’ “free”, organic, or natural search results. Search engines show primary search results and rank them based on their relevance to users. Search engine optimization does not affect paid or sponsored results like Google AdWords.
Search engine optimization is not an instant fix. Remember that organic search optimization takes time and is a challenging fix. It should be long-term. You’ll see more traffic and leads if you can do this.
Search optimization is not.
It takes work to market online and be seen by search engines like Google. Search engine optimization should not be used to gain a competitive advantage over others in search results. Search engine optimization differs from SEM–search engine marketing– and should not be considered a quick fix.
SEO is included in the SEM umbrella. However, they are different. SEO often refers to paid search engine marketing techniques such as PPC–pay per Click. SEO is constantly evolving and ongoing. SEO starts with optimizing your website and then moving on to link building. SEO is continuously changing. Some old practices have led people to believe that SEO is dead falsely. My experience has shown that search engine optimization works well for link blindness and query neutrality. It is also traffic-oriented.
Search engine optimization strategies
Your search engine optimization decision must be made based on the best interests of the site’s visitors. Your optimization should provide your clients with the information they need. Search engines are not the actual consumers. These topics are likely well-known to you as essential components of any website. However, you might not be taking advantage of them.
1. Make sure to create unique page titles
Optimized pages provide more than unique content. They also have an exceptional value, meaning visitors can take away valuable information and use it to their advantage. Make sure to create individual page titles that accurately describe the content of your page. Avoid using vague or default titles and choose a title unrelated to the page’s content. Google will be able to distinguish each page by creating unique title tags. Use brief but descriptive titles. If it is shorter, Google will only show a small portion of your title in search results. Use the “description” meta-tag to give search engines and users a brief page overview.
2. Your overall site structure can be improved
Your website structure can be improved to improve the user experience, which is crucial for the buyer’s journey. Smashing Magazine beautifully described the user experience (UX). It is an incredible discipline, but it cannot and will not accomplish certain things. User experience only fits some. It takes work to measure with traditional metrics. A great user experience is the combination of the following components.
- Loads quickly.
- It is easy to comprehend.
- It allows for intuitive navigation and content consumption.
- It renders correctly in every browser size.
- Designed to be visually attractive/pleasing/compelling.
- Mobile optimized–great experiences on mobile devices
3. Make sure it’s crawler/bot-accessible
Google Webmaster, a tool that optimizes your SEO and user experience, has information about robots.txt files. This tells search engines if they can access and crawl specific parts of your site. These files do not require crawler behaviour; they are instructions for crawlers accessing your site. The very complex algorithm of automated bots continues to make changes. MOZ provides these guidelines to help your pages rank consistently.
- Make sure the URL is unique for the content.
- Best practices should be followed when creating URLs.
- Do not block bots
- Be cautious when a page is down or redirecting content.
4. Keyword-target as much as possible
Sometimes, perfectly optimized keyword targeting may conflict with your goals regarding usability, user experience, and the natural flow of your content. A more user-centric approach in these situations is recommended. These are the key elements to consider when keyword optimization is the right solution.
- Page title: Using the primary keyword phrase at least once in the page title and near the beginning of the title tag/element is strongly recommended.
- Headline: Higher ranks are associated with topically relevant H1. This does not mean they must match, but it should not be so different as to drive the searcher away from the result. Keywords on H2 or H3 can improve search results and help search engines crawl your site for content.
- Body text: Your content should be as comprehensive, helpful, and relevant, and not just filled in with a keyword.
- URL: Keywords are used to improve search engine relevancy. URLs are also often used as anchor text on the internet.
- Both internal and external links: The SEO algorithm has elements that reward quality links from pages/sites.
- Meta description: Searchers look at the meta description when they decide whether to click.
Google doesn’t use meta keywords in web ranking due to the recurring abuse over time.
5. Blog as part of your SEO strategy
Optimizing your website is only half the battle. There are many reasons you blog. Not the least of these is to build trust with buyers and position yourself as an expert. These will only be of benefit if you can use them properly. Here are some reasons that blogging can help boost your SEO.
Backlinking can help you improve your SEO by obtaining quality links from well-respected websites.
Inbound links show search engines how relevant or valid your content is. This is also true for linking to internal pages of your website.
- Meta description: This gives readers the information they need to determine your content’s relevance. Because it should contain the long-tail keyword that you want to rank for, it represents what your post has if we are blogging correctly.
- Images: Make sure to use images that explain the content. Search engines aren’t limited to pictures; they also look for alt text. You can determine its alt text by hovering your cursor over an image.
- Social media: Google also returns search results for social media. Search engines can locate your company if you link your blog to Facebook, Twitter, or other social media accounts.
- Frequency: Hubspot is an inbound marketing platform that answers the question “How often should I post?” with the great answer, “Post as often as you wish to be found.” Set expectations with your audience and establish a cadence that is achievable. Then stick to it. Hubspot discovered that companies publishing more monthly blog posts saw more website traffic. Hubspot found that companies publishing 16+ blog posts per month saw almost 3.5x the traffic than those who published 0-4 posts each month.
SEO’s “O” will continue to grow, and what is “perfect” may change. It is important to keep optimizing for the search terms that your viewers are looking for. While the best SEO tactic might change over time, following your viewers’ lead and optimising for their needs is essential.