How do you determine what areas to concentrate your time and efforts on to impact SEO KPIs and demonstrate significant progress? Here are some tips and strategies for deciding which areas to focus on first.
Many factors affect SEO performance so that numerous threads can be pulled.
What are the best ways to determine which areas to put your focus and effort to have a positive impact on your KPIs and show progress?
Here are some tips and strategies to help you prioritize your tasks first.
Structuring Your SEO Strategy
Each project you incorporate into your SEO strategy should yield a clear outcome.
There’s a good framework I prefer to call “PIE,” which stands for Protect, Expand, Improve, and Protect:
Guard
If you’re looking to get results quickly, the first thing you’ll do might be to pursue small visits right away.
But, ensuring you’re taking the necessary precautions to ensure the performance of your website is essential.
That means ensuring that the foundational technology of your website is solid and that you know which pages and keywords generate significant organic traffic for your website.
Improve
There are likely to be keywords your website contains relevant content already. However, these pages still need to have a ranking that drives visitors.
Before you begin to invest in new content, optimizing your pages to rank higher on search engines will assist you in capturing the attention and boosting the number of visits to your site, usually with less effort.
Expand
In addition, expanding your website’s content to attract more visitors is the final step that your strategy must cover.
This is identifying the keywords your site might achieve by publishing new content and creating optimized content for these terms.
Strategies to safeguard your SEO Performance
Check the technical health of your website.
Not paying attention to the health of your site’s technical aspects your website is like building a home on weak foundations.
No matter how amazing you are, everything can fall apart anytime.
To safeguard your site’s performance, the first step is to check your technical health and make sure that your site is in line with Google’s guidelines and advice regarding current and future rankings signals.
As of the date of this writing, the current priority is mobile-friendly content and core web-important elements, such as ensuring the indexability of your content and removing redirect chains.
Also, ensure that you keep an eye on the technical health of your website to identify any issues before they impact the performance of your search engine or user experience.
It is best to look for crawlers that detect problems as they develop.
Learn to Understand Your Most Valued Content
If you want to keep the SEO worth of your website, You must find the essential traffic-generating keywords and pages.
This information is available through Google Search Console and will assist you in monitoring traffic trends.
Creating keyword groups and tracking their rankings will let you identify the root causes behind fluctuations in traffic (interest and. ranking change, for example) and ensure that you can intervene when the performance of one of your keywords declines.
Page segments are a great way to boost the effectiveness of these essential pages, independent of your comprehensive report.
Strategies to improve your SEO Performance
When discussing areas of improvement, you should seek out opportunities where content already exists that could be improved.
The Pinpoint Keyword Rankings Have Improvements To Be Made
When you are identifying keywords with high potential to optimize your website, There are two primary things to think about:
- The monthly search volume for the search terms.
- The current position in the rankings of your website’s content.
The number of clicks a result gets decreases rapidly as it moves further away from the top of page one on Google or any other search engine.
The aim of optimized content should be to rank 10 results in the Top Ten since anything that is not in the top ten will result in minor traffic.
If your site’s content is between 11-20 for highly searched keywords, an effective optimization can elevate your rankings to a level that can draw thousands of customers to your website.
The best way to comprehend the most efficient optimizations is to study the content Google has already ranked in the top positions. Please look at the commonalities across the broadness or the specificity in the contents, its metadata, the length of the scope and complexity, etc.
Make adjustments to your content to ensure it is aligned with these pages.
Incorporating interlinked links that are contextual from other pages that are important to your website can improve Google’s understanding of your site, particularly if you select anchor text related to the phrases you’re looking for.
Use Schema For Rich Result Opportunities
In addition to trying to find opportunities to rank among the top ten of the expected results, there are often significant advantages to having rich results on the results pages.
Take a look at the types of results displayed on the result pages for the keywords you’re aiming at – particularly those owned by your direct rivals – and alter your content’s structure to ensure it’s more suitable and compatible with the results you’re seeing.
Strategies To Increase Your SEO Performance
Expanding your reach usually involves the creation of new content, which means that this aspect of your plan will be among those that require the most significant amount of labor.
You’ll need to find terms for which your website doesn’t have “bullseye” information (pages precisely aligned to keywords that users are looking for).
Find Keywords for Content Expansion
Finding opportunities to rank for keywords in creating new content is much more complex than finding keywords you can protect or keywords that can boost your search engine rankings.
Because, by nature, they won’t appear in your website’s keywords. Therefore, where do you begin with your research?
- Content Mapping: There are various ways to categorize your content into categories – for example, by categories, user type or persona, stage in the customer journey or step, etc. The cross-reference between these segments could reveal the gaps in your approach to your customers and guide you when you start your keyword research and topic study.
- Competitor Analysis: Analyzing your competitors’ sites and understanding the places they rank will allow you to determine areas where the same type of users cannot find you. If your research tool permits it, combining these terms to display the most popular competitors’ pages will enable you to design similar pages targeting multiple phrases.
Create Content New For SEO
Making new content for SEO allows you to use the information you gather from your studies on competitors’ content to customize your site to include all the page elements and structure required to rank highly.
However, new content may take longer to be discovered before it can establish itself in the rankings.
Integrating it within your site’s internal links is crucial. It should be considered in conjunction with trends in the market and seasonality and ensure that it’s updated in ample time.
Creating new pages often involves multiple teams, so it’s essential to develop an outline process that will ensure the results of your SEO research are portrayed and incorporated into the pages.
