Google ranks pages on the basis of a number of factors. Some of these include quality content, navigation and links. If you’re planning to rank your website high on the search engine, you should understand what factors are considered.
Quality content
If you want to improve your SEO ranking, you need to write quality content. It is important to produce high-quality content because it is the basis of your reputation and it will help you achieve a better search engine rank.
Creating high-quality content requires talent, time, and expertise. However, with the right resources and the right strategy, you can create quality content that is sure to earn you a great search engine ranking.
Google ranks pages based on a number of criteria. These factors include the overall authority of the site, the quality of the internal and external information on the page, the purpose of the page, and how well the page fulfills that purpose.
Quality content should contain information that is factually accurate. This helps Google differentiate between amateur and professional content.
A high-quality page is also likely to be more informative. For example, a site that provides car reviews will have more words on the page than a site that is a hobby blog.
Backlinks from other websites
Getting a backlink to your website is an important part of search engine optimization (SEO). Links are like votes, and getting more votes will give you a better chance to be ranked for a specific keyword.
The number of links to your site is one of the most important ranking factors for Google. This is why you should check your website’s backlinks regularly. You can use a tool such as Backlink Checker to help you find all of your backlinks.
These links are clickable and direct visitors to your website. They are also a sign of trust in your content. To make sure you get more backlinks, you can consider changing your link building strategy.
Another way to increase your rankings is to get backlinks from high authority domains. High domain authority websites typically have a large audience. Therefore, they can provide you with a lot of value.
You can find out which pages of your website are linked by others by checking your backlink profile in Bing Webmaster Tools. Detailed reports are provided which show you the list of domains that are linking to your site, along with a trust score.
Navigation of a website
If you’re looking to increase your site’s search engine optimisation, the first thing you should do is check out your navigation menu. A well-planned navigation menu will help you and your visitors get around your website without incident. The most important thing to remember is to keep it simple and clean. You don’t want to clutter it with irrelevant links.
You should also include some of the most relevant content on the top-level pages. Make sure to use the right anchor text for internal links. And while you’re at it, don’t forget to add a bit of fun to your site’s layout. For instance, a few animated GIFs might be a nice touch.
In fact, a well-designed navigation menu can even boost your Google page rank. This is because the menu tells the crawler the hierarchy of your site’s pages and thereby allows it to better understand which ones to prioritize and which ones to delegate to the dustbin.
Anchor text
In SEO, anchor text is one of the most crucial parts of any page. It affects the user’s experience, as well as search engine crawlers. Moreover, it can increase the ranking of a page on the SERPs. Therefore, optimizing it is vital for a successful SEO campaign.
Anchor texts are clickable text found within a hyperlink. These texts are important because they inform the reader of the contents of the linked page, and send signals to the search engines. They can also draw the audience’s attention to a credible source or useful tool.
Anchor texts are categorized as generic, phrase-match, and branded. Generic anchor texts provide little to no context, while phrases-match anchor texts provide the most.
Choosing a keyword-rich anchor text is a great way to help Google crawlers understand your page’s content and rank it properly. Branded anchor texts can also be effective, especially for links that lead directly to your website.
For example, if you’re writing a blog post, you may want to link to another blog about the importance of content. However, your anchor text should be relevant to the linked page. That way, you won’t confuse readers or disrupt their reading experience.
