If you’re in the business of a small company making adjustments to the local SEO approach is of vital significance. It’s because 46% of Google search results are searching for local-specific information, so it is essential to be ranked in the local search results in your industry. If your website isn’t optimized for local searches, you might miss out on potential clients looking to purchase from your area. Make sure you’re in the limelight by following these local SEO strategies:
1. Optimize for Google My Business
One of the most straightforward actions is setting up and confirming your Google My Business page. Check that all information about your location and contact details are accurate and updated, as well as the operating hours. The information you provide should match what’s posted on your site and social media to avoid confusion. After a new listing is made, the Google Maps location is created. It is synchronized with Google Search for ease of accessibility and ease of search.
It’s also an excellent idea for customers to be enticed to leave reviews. You can share your URL on your desktop’s Google My Business dashboard or mobile app. It is then possible to respond authentically, making sure you specify the location of your business.
2. Do a local SEO audit
Find your local SEO plan in order through a review. How is your Google My Business Page that appears in the search results? Are the details accurate? If not, rectify it immediately, which can affect the local SEO results. It is also possible to visit Google Search Console and fix any mistakes blocking indexing. Are you able to crawl your website? If not, what is the reason? What is the performance of your site? Examine data for an overall picture of your audience. Did you reach a particular community, or are you required?
3. Target Geographic Search Phrases
In the case of Local SEO, it’s essential to focus on local search terms. That means establishing an effective content strategy based on particular local SEO terms. For instance, you could write an entire blog series on the most effective SEO Services in Kent or top activities for the family that takes place in Oxfordshire. Every new blog entry is an updated index on your site, and it also gives you the chance to get a ranking for a specific local SEO phrase. One of the most effective ways to integrate local terms is to focus on local news and occasions.
Make sure you optimize your content. When you create an article, it is essential to ensure that your content is optimized for the engine that can find keywords with a high volume in your header, URL, title, meta description, and body text.
4. Place Location Pages on Your Website
If you operate from multiple business sites, having different pages dedicated to each is a great option. Suppose you are selling Approved Used Audi vehicles in southeast England as you can make pages like Used Cars in Canterbury Kent, Used Cars in Ashford Kent, Used Cars in Maidstone Kent and so on. Every location page must contain essential information about your business, such as your company’s name, address, and contact details.
5. Verify that your site is Mobile-Friendly
Did you consider that 61% of Google searches are done via mobile devices? That means local searches and mobile searches go together. Users will visit your website on mobile devices to read reviews, get directions to your site and look up contact information. It’s, therefore, essential that your site is mobile-friendly. “Near Me” search results in mobile devices have increased by 25% since 2017, and that’s why having a presence in Google My Pages, keeping the information current and optimizing local searches is essential.