The purpose of SEO is to place your website at the first in search engines for your targeted keywords.
If you are an entrepreneur, it is essential to be able to do a bit of everything in order for an online company to grow.
One of the things you need to do is know how to drive more internet traffic to your website. There are numerous ways to achieve this. However, the most effective approach is through SEO or search engine optimization (SEO).
SEO aims to position your website in the top search engine results for the keywords you want to rank on. This way, you can attract specific people to your site eager to be your customers.
I could write about how SEO operates and the Google algorithm’s workings. But I know you’re an entrepreneur with much on your plate. Therefore, to help you save time, I’ll review the top five SEO strategies you must concentrate on when you implement SEO.
Step 1: Keyword Research
Each successful SEO campaign begins with identifying the most relevant words to improve your website. To be successful, you must find out what your users are looking for.
For this, you can utilize Google’s Keyword Planner to assist you in finding related topics for your keywords and their daily search results. If you’d like more exact figures on how difficult it is to get a particular search phrase, use a premium tool like Ahrefs.
Utilizing Ahrefs Go to Keyword Explorer and enter your field or topic using the search field. For those in the beauty business, enter “skincare” and click on the search icon. The search results will show details about the specific niche and keyword suggestions you can utilize for your website.
From here, you can focus your search on the keywords your clients use to get information on the subject.
If you are looking to inform your target audience and increase your authority, concentrate on “question-related keywords”. These search terms are intended to provide information, e.g., “What skincare products do I need”. When you have compiled an inventory of questions-related keywords, you can create specific blog posts that address these questions.
This can assist in driving targeted traffic to your site while also establishing your name in the eyes of others as an expert.
Step 2: Content Marketing
Once you’ve identified your keywords, you need to create a strategy for content to produce quality content on a large size.
It’s not enough to post just a handful of pages or blog entries on your website expecting thousands of people to visit it.
The best way to be highly ranked in search results is by creating various pages on the same subject. This improves the authority of your website and helps Google to comprehend what your site’s content is.
To ensure that your advertising strategy remains consistent, suggest making an editorial calendar to produce and publish content regularly on your website. Then, you can give your writers the responsibility of creating content for you.
Utilizing a project management software such as Asana to manage your content strategy will simplify your work. From there, you can create a workflow that allows you to review the articles and offer feedback to the authors.
Last but not least, you must ensure your content is written properly. For this, allow your editor to use Grammarly to find grammatical mistakes to be corrected.
Step 3: On-Page SEO
Whether you are a top content creator in your field is fine. It’s not going to draw natural search traffic to your site if you have issues with the structure of your site.
One of the first things you need to do is optimize all your websites for their relevant keywords.
For this, your writers must create the content using the Content Editor tool. The writers should incorporate Surfer SEO’s suggested phrases and terms to be included in the text. This makes the content more relevant to the keyword you are using.
After publishing your content, make sure you ensure that Google is able to crawl and search your website. In this scenario, you should conduct an SEO audit to find any problems that prevent Google from reading your website.
With the use of Ahrefs Webmaster Tools, you can conduct an extensive review for no cost. It will also show you how to address the issues related to internal speed links, speed, and much more.
Implementing the changes is the toughest aspect of SEO on-page. The solution will require technical knowledge of the website. It is necessary to consult an experienced web developer or programmer to finish the job.
If you do it correctly, you can expect to see improvement in your ranking on the search engine result pages (SERPs).
Step 4: Link Building
There will come a time to try to rank on keywords that are dominated by trustworthy and authoritative websites in SERPs.
In this instance, content is only one way to outdo the other sites. It is important to have Do-follow links from reputable websites.
Do-follow hyperlinks help transfer authority from one website to the next. If you receive an authoritative backlink from a website, the reputation of that site will flow through to your website and make it more reputable than before.
To aid you in determining website authority, you can refer to Ahrefs Domain Rating (DR). It determines the DR of each website by analyzing the profile of its links.
The more DR a site has, the more reputable it is, and the greater incentive you have to obtain backlinks from it!
However, before asking for an affiliate link from the website, you should modify your outreach strategy to improve your chances of receiving a response. The trick is to provide the site owners with the reason to add a link to your website.
So, guest blogging remains an effective method for building links. You offer content to websites in exchange for including a link to your website in the article.
The owners get an original and informative piece ready for publication and a do-follow link from a reputable website. This is an all-win situation!
Step 5: SEO Outsourcing
If you’re very busy, you may need help completing all of the above things independently. It is best to outsource your SEO process.
But you shouldn’t decide to employ any consultant or agency and hope for the best results.
It is important to be strategic in your strategy and choose the right professionals to implement a cohesive SEO approach for you.
Begin by looking at agencies and freelancers that offer SEO in your city. Ensure you read their customers’ reviews and ratings, which should be available on their site or on independent review platforms such as Trustpilot or Google Business.
One of the most important indicators to judge whether an SEO agency is reliable is its current rankings. For instance, ClickSlice targets the search phrase “SEO agency London” and appears at the top of Google for this search term, indicating that we’re skilled at what we do.
Suppose you are looking for an agency to outsource SEO tasks to give them the attention it deserves. There’s nothing more damaging than hiring a firm who don’t follow the principles they’re taught.
SEO as a source of traffic has the highest return on investment compared to other marketing channels.
If you can rank on the first page of search results for your keywords and you start receiving the most clicks from users around the world. This could result in hundreds, if not thousands, of organic visitors over a single day.
And the best part is, you won’t be required to continuously advertise your site to maintain the visitors. When you’re ranked, you can expect to remain there for a long time without effort! This is only possible with a well-planned SEO campaign put in place.