The Internet is a huge and complicated place to work in, and that means there are many different reporting tools you’ll have to navigate. However, if you keep a few basic ones in mind, you’ll find it easier to manage your SEO reporting in the long run.

Google Data Studio

Google Data Studio is a reporting tool that helps digital marketers create custom dashboards. It allows users to analyze website traffic and identify competitive analysis opportunities.

Google Data Studio provides a bird’s eye view of a search engine optimization campaign by tracking keyword rankings, CPC, organic ranking, and more. Users can also compare the backlinks of two websites.

In addition to being easy to use, Google Data Studio offers a variety of data visualizations. You can easily see the visitor flow through your website, and even determine which device types your users prefer.

Google Data Studio provides templates for various SEO reports, including keyword performance reports, keyword comparison reports, and more. They can be customized with your own data sources. If you have a spreadsheet, you can use the connector tool to integrate your data directly into Google Data Studio.


If you are looking for an SEO reporting tool, Ahrefs is one of the best choices out there. The site boasts a huge data index. Its filters allow you to gather the metrics you want in an easy-to-understand format.

Some of its most important features include the ability to monitor your backlink profile, fix broken links, and provide a competitive benchmark. You can also link it to your Google Search Console account.

The site also has a large database of keywords and backlinks. This makes it easy to create reports on high-traffic opportunities and low competition keywords. However, the most impressive feature is the site audit tool, which allows you to check your website’s health.

Other helpful features include the ability to share metrics with your team. Another noteworthy feature is the search engine results page analysis, which lets you determine how your site is performing in different search engines.

Agency Analytics

Agency Analytics is a SEO reporting tool that is ideal for small businesses and agencies. It offers a dashboard to visualize and track metrics on a client’s website. This tool provides data on keywords, search engine rankings, backlinks, and domain authority. The dashboard also includes a site audit feature.

This tool features an interface that’s easy to understand and use. You can customize your reports and create clusters of data. You can export your data to CSV or PDF. Besides, you can also set up automated reports.

This SEO reporting software is available for a monthly subscription. However, it’s not as comprehensive as some other tools. In fact, you can’t track all of your clients’ sites with this tool.

Agency Analytics allows you to white label your reports. That means that you can have your logo and color scheme on the dashboard.


SEO reporting tools are essential to keep an eye on your website’s performance. They show you how you rank in relation to your competition. The best tool out there is SEMrush.

Semrush is an all-in-one SEO and digital marketing tool that is a must have for anyone in business today. It provides analytic data, link building, competitive research, and other SEO tools for your site.

One of the most popular features is the keyword tracking feature. This tool lets you track your rankings and get ideas on how to improve them. You can set up the frequency and time of your reports.

Another feature is the Keyword Alert, which lets you know when your rankings change. It’s the perfect way to be notified when you’re losing out on traffic because of a keyword that you’re not ranking for.


Siteliner is a web-based tool that offers many useful features. It allows you to check for broken links and duplicate content on your website. The tool also highlights technical SEO issues that may be hindering your rankings.

If you are looking to improve your website’s rankings, Siteliner is an important tool to use. With its advanced capabilities, Siteliner can help you find high authority web pages and perform on-page tweaks to increase your SERP ranking.

Siteliner can identify external and internal links, as well as skipped or deleted pages. This information can be used to better understand your website’s overall structure and provide the best user experience.

Aside from identifying external and internal links, Siteliner can scan for duplicate content on your site. Duplicate content can have a negative impact on your search engine ranking. Using a tool like Siteliner can help you easily eliminate duplicate content and fix any underlying problems that are hindering your site’s performance.

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