Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
SEO is often about making small modifications to parts of your website. Sometimes, it’s about making large structural changes to your content and code.
There are many different factors that can affect how high up the search engine result pages (SERP) your site appears when someone searches for certain keywords. When optimizing your site, it’s important to keep track of these factors so you know what needs attention next.
Search engine optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results-sometimes referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
The Basics of SEO:
- Create a high-quality website
- Optimize your site for relevant keywords
- Add links to your articles from related websites
- Keep track of how many people visit your site with Google Analytics
SEO can be achieved by getting backlinks from external websites, which are relevant to your website.
The search engine algorithms rank a site higher if the quality of their links is high and the relevance is high.
